Lowe’s Shows How a Brand Can Use Jelly

By Chris Crum

Brands are already (unsurprisingly) looking for ways to take advantage of Jelly, the new mobile Q&A app from Twitter co-founder Biz Stone.

Lowe’s may be the first to get it right. It’s at least the first we’ve seen, and it even got the attention of Jelly itself.

You never know who might be able to help. http://t.co/SplD6s7Bm0

— Jelly (@askjelly) January 14, 2014

Others have tried spammier approaches.

It’s obviously way too early in Jelly’s life to truly know how businesses will be able to use it to their benefit. But Lowe’s illustrates a pretty solid example. Just be helpful. That speaks volumes about a brand.

One good thing about Jelly for brands is that it leverages networks that brands are already using and followers they’ve already established. You don’t have to accumulate followers on Jelly. You find your Facebook and Twitter followers via Jelly.

Jelly said in a new blog post that it has a “bunch” of new features in the pipleline. It didn’t give much in the way of hints about what these will be. Hopefully profiles (including web profiles) are in the cards. I’d also like to see embeddable “jellies,” which would make for a helpful replacement for screenshots like the one above. All of these could potentially help brands.

Image via Jelly

Source: WebPro News 1

Lowe’s Shows How a Brand Can Use Jelly